Pizzas from three different Brooklyn pizzerias are coming together to celebrate their first anniversary and the anniversary of the #BlackLivesMatter movement.
The hashtag #BlackMatter is trending on Twitter, with people sharing their own pizza creations with hashtags such as #BlackPizza, #Pizzagate, and #PixiMatter.
The hashtag was started in March 2017 by comedian Lenny Bruce, who claimed he had witnessed black people in New York City being harassed, robbed, and killed.
A day after the #Ferguson protests began, Lenny and several other comedians began tweeting the hashtag in response.
Since then, the hashtag has spread rapidly across the country and has become a prominent part of American culture.
On Tuesday, the first-ever #BlackPieChallenge was launched, which brings together Brooklyn pizzas from all three boroughs, in Brooklyn, Queens, and Manhattan.
The first contest was held on Tuesday, with five winners announced.
One of them was an Atlanta-based pizza chain, Pizza Hut, which took home the grand prize.
In Brooklyn, the winner was a pizza shop named Pizzagate Pizza.
In Queens, Brooklyn-based Pizzeria Laundry won a grand prize of $500.
The restaurant, which is located in the Brooklyn borough of Queens, had opened in May 2016 and already had over 600 customers.
The pizza chain has a history of racism, and the establishment has had its share of controversy.
Last year, it was revealed that a former manager was fired for bringing racist messages and imagery to the business.
In November 2016, the owners of a restaurant in the borough of New York, which was also named Laundary, announced that they were closing their doors after months of declining to hire black people.
The owner of the Laundory restaurant also threatened to sue a local Black activist, and was later arrested.
In Manhattan, a Queens-based restaurant, The Pizza, won $200.
The pizzeria, which has more than 2,000 employees and is owned by a local family, is the second-oldest pizzeria in the city.
In December, The Pizza was placed in a “restricted area” by the New York Police Department.
The pizza shop in Brooklyn has also had some controversy.
A woman who works there was fired after she allegedly threatened to reveal details of her sexual harassment claims, which were later made public.
She has since been fired from her job, and police have launched an investigation.
Another pizzeria that has come under fire for its racist and sexist policies is in Brooklyn.
The name of the pizza shop is Black and the staff includes women of color, according to Buzzfeed News.
The Pizza, which opened in 2017, has been accused of discrimination by the American Civil Liberties Union of Brooklyn.
Buzzfeed News reached out to Pizza Hut and The Pizzle for comment on the #MatterChallenge and will update this story when they respond.